CORE

Gunshy Ayeye provides a true craft perspective. We are here to help agencies through the transition to the new AI World allowing them too retain their craft but utilise the AI tools or services we provide. Let us show you the future of advertising, come on the journey.

EXPERIENCE

Gunshy Ayeye brings a combined sixty years of experience in storytelling, digital and delivery of quality creative outcomes.

The tools are changing but the craft remains the same. We have been actively utilising programs such as Quantel “Henry”, Autodesk “Flame” and “Flint”, DaVinci Resolve, and more from their inception. 

We take our knowledge of process to manage the delivery of AI generate outcomes.

Our Process

OUR AI PRODUCTION PLAN verses A TRADITIONAL WORKFLOW

What if we could build a campaign the same way we describe the dream? Not fully formed. But mid-air. In motion. As we fly it. 

Using an AI-led production workflow that allows us to adapt on the go, refine in real-time, and experiment with tone, casting, visual style and storytelling as we build. 

It’s not about replacing people. It’s about removing friction. Lowering costs. All the painful bits of production; the delays, the budget blowouts, the compromises. We can leave those behind.

An Introduction To AI-Driven Production for Modern Advertising

We’re here to help you create world-class advertising faster, cheaper, and with less stress using cutting-edge AI tools guided by decades of real-world production experience. We’re not just tech-heads. We’re filmmakers.


This is about using the latest tech to deliver your next big idea with simplicity, speed, and style. It’s modern, fresh, and stress-free.


Think of AI in filmmaking like swapping a propeller for a jet engine. Once you experience it, there’s no going back.

We’d also suggest not thinking of AI as a computer, or some kind of absurd technology. It’s an assistant, a tool. The ultimate assistant.

AI can alleviate those usual creative headaches and second guessing. We will free you up to focus on the storytelling and the magic.

“AI IS THE JET ENGINE IN A WORLD OF PROPELLERS.”

HOW IT WORKS

Our mission is to streamline the creative process for you and your client. We’re talking seamless workflows across pre-production and post.


What used to take 10 people… can now take 1-3 people.
What used to take a few weeks… now takes days or less.

Here’s what that can look like

Pre-Production

• Visualise locations in minutes

• AI-generated storyboards

• Virtual casting options

• Concept art in hours, not weeks

Post-Production

• Remove distracting elements with a click

• Change wardrobe, hair, props—no reshoots

• Extend shots or performances without reassembly

• Adjust lighting, weather, colour instantly

This isn’t the future. It’s right now. It means - 

• Faster turnarounds. 

• Reduced crew & edit costs. 

• Creative flexibility. 

• Happier clients

Collaborative Sandbox

We’ll share intermediate versions of the film early and often, allowing the agency and client to respond to what they see, not just what they imagine. It’s a “show, don’t tell” methodology that opens the door to more daring decisions and faster alignment. Although when the sky’s the limit, we need to create our own boundaries to aid the creative tension needed to deliver strong work.

We can use tools like MIRO, a live online digital whiteboard which allows the whole team to see charts, schematics, notes and iterations as we move forward.

WHAT THIS APPROACH OFFERS

1. Creative Freedom at Speed

We can generate multiple looks, performances and pacing options quickly — trying things that would be cost- or time-prohibitive with traditional workflows.

2. Real-Time Collaboration

No need to lock everything down early. We can shape casting, tone, performance and style as the spot evolves — making decisions visually, not hypothetically.

3. Transparency of Process

We’ll document steps along the way from early work to final renders showing a clear chain of title and an open, trackable workflow. Visual charts and iteration timelines will be part of the final presentation.

4. Insight into AI Challenges

We’ll show the difference between high-care and high-speed outputs — and drill into the limitations and creative tension points. We’ll explore whether a hybrid approach (i.e. traditional lipsync live performance capture or minor compositing) could help bridge the gap.

THE HUMAN TOUCH

AI doesn’t replace the human touch, it needs CRAFT and an artists touch. That’s where we come in. We know the tools, we know the tech, and we know integrity in production. We can help you integrate it all into your workflow without the drama.

This is bigger than the jump to colour. Bigger than sound. It’s the next evolution of filmmaking.

We’re excited. We’re ready to collaborate. Let us explore your slate, your needs, your biggest production headaches and show you what’s possible.

A BOLD NEW HORIZON

We hope to shed light on the many ways this new technology can enhance the creative process for all and sundry. It’s not one thing, it can be as little or as much as one desires. The aim is not to replace agencies, but to strengthen and augment the methodologies and workflows that have traditionally served them well.

We can’t wait to show you what’s possible — and to take flight, together, into the future.